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How to make customers choose you?

The recent marketing studies prove the necessity to work harder on learning customer’s decision-making course in order to raise business profits. What is it and how can it benefit your business?

Storytelling as a Business Approach

"After nourishment, shelter, and companionship, stories are the thing we need most in the world," said author Philip Pullman. We're past the age of stuffing as many keywords into the article and calling it SEO. It's time for stories.

Digital Communication Technologies for Pharmaceutical Business

The cutting-edge digital technologies enhance the easy access to the patient’s medical data without delay in time and with almost zero efforts required on the patient side. 

How to Take the Headache out of RFP?

Why does everyone want a transformation, but not all really get it and just watch how digitalization passes by?

Business Optimization Tips: Choice-Based Conjoint

There are many goods and services available on the market. How does a customer make a choice among a multitude of similar products? And, more importantly, how do you, as a business person, decide what to sell? Let's talk about CBC.