What Is Pattern Recognition in Machine Learning: Guide for Business & Geeks

Have you ever stopped to think about how your brain assesses the world around you? For example, when you’re looking through a multitude of Facebook posts and photos, your eyes can stop on a familiar face (despite tons of other information next to it). We are so used to pattern recognition thanks to our brains that we don’t even stop to think about what powers the technological side of it. 

In this article, we’ll talk about the technology of pattern recognition in plain English and how this relates to the machine learning field in general. We’ll also stop by in the very beginning to show what kind of business benefits pattern recognition technology brings. Why? Because unless you have a concrete goal and mission in mind for its implementation, it’s not going to be a successful launch.

Ready? Let’s dive right in.

Why pattern recognition is important for business?

Pattern recognition technology sounds like something that only relates to tech startups, but in reality, it is applicable across a wide variety of industries.

Let’s focus on four key factors that pattern recognition offers business:

What does pattern recognition mean?

What is pattern recognition in general? While we hear this term a lot in the IT world, it originally comes from cognitive neuroscience and psychology. 

Pattern recognition is a cognitive process that happens in our brain when we match some information that we encounter with data stored in our memory. For example, when a mom teaches her kid to count, she says, “One, two, three.” After multiple repetitions, when mom says, “One, two…”, the child can respond with “Three.” As we can see, the child recognized the pattern.

There are also pattern recognition receptors (PRR) in our body – macrophages, monocytes, etc. – cells that have a specific mission to identify and tackle pathogenic molecular patterns and damage-associated molecular patterns. But that’s biology and not technology.

What is pattern recognition in computer science? In computer science and machine learning, pattern recognition is a technology that matches the information stored in the database with the incoming data.

Sometimes people ask, “What is the difference between pattern recognition and machine learning?” The answer is simple: pattern recognition is a type of machine learning. 

The Basic Components of Pattern Recognition System

As you can see from the chart above, the result of the pattern recognition can be either class assignment, cluster assignment, or predicted variables. Therefore, there is no point in asking “What is the difference between pattern recognition and classification?” The classification algorithm is a part of the supervised machine learning problems, where the target value is a finite set of classes.

We also have to distinguish between pattern recognition and computer vision. While these two technologies seem similar, computer vision technology mostly focuses on processing and analyzing images and visual information, such as object detection, visual-based learning, and segmentation. Pattern recognition, on the other hand, is aimed at the automated discovery of patterns in all kinds of data – visual as well as others.

There is also a term called “curse of dimensionality.” What is the curse of dimensionality in pattern recognition? 

This phenomenon can be found in areas such as sampling, combinatorics, data mining, and numerical analysis (among many others.) The issue here is that when the dimensionality increases, the space volume increases fast as well, and available data becomes sparse. Why is it called the dimensionality curse? Because, for statistically sound and valid results, you need a decent amount of information. 

Pattern recognition is the technology that enables the learning process. Therefore it is an integral part of the entire technique of machine learning. It empowers the algorithms to discover regularities within vast amounts of data and helps to classify them into various categories. 

How does pattern recognition work?

Pattern recognition is a process that looks at the available data and tries to see whether there are any regularities within it. There are two main parts:

1. The explorative part, where the algorithms are looking for patterns in general
2. The descriptive part, where the algorithms start to categorize the found patterns

Unlike with computer vision (which we discussed above), the datum for pattern recognition can be anything:

1. Texts or words
2. Images
3. Sentiments (emotions)
4. Sounds
5. Other elements and information

The information gleaned from this pattern-searching process can be used for data analytics systems. This feature is especially vital for big data analytics, where the users cannot process such vast amounts of data by themselves or with the help of Excel or other similar tools. 

Here’s a simplified process of how pattern recognition works:

As you can see from the chart above, the design of the PR system includes these three aspects: 

• Data acquisition and preprocessing 
• Data representation
• Decision making

In terms of the approaches to pattern recognition, there are four main ones: 

Each one of these approaches has its pros and cons as well as specific use cases when they are applicable. 

Check out the comparative chart below that focuses on Statistical Pattern Recognition (StatPR) vs. Syntactic Pattern Recognition (SyntPR) vs. Neural Pattern Recognition (NeurPR):

In Statistical Pattern Recognition (StatPR), each pattern is described with the help of d features or measurements and is viewed as a point in a d-dimensional space. The goal of StatPR is to choose the features that allow pattern vectors to belong to different categories in this d-dimensional feature space.

Syntactic Pattern Recognition (SyntPR) relies on the elementary/simplest subpatterns that are called primitives (for example, letters of the alphabet). The pattern then is described in terms of the primitives’ interrelation, when they are assembled into words and sentences. There are grammatical rules that command the model, which have to be inferred from the available training samples.

Neural Pattern Recognition (NeurPR) are sizeable parallel computing system that consists of a vast number of simple processors and many interconnections between them. The main characteristics of NN are that they can learn complex nonlinear input-output relations, use sequential training procedures, and adapt themselves to the data. 

Machine learning & pattern recognition challenges

While the process might seem deceptively straightforward, there are still things you have to keep in mind when you’re considering implementing pattern recognition as a part of your business technology stack. 

• Data processing power: if you have patience and no tight time constraints, you don’t have to worry about this too much. However, if you’ve got a big data (or near-big data) project to analyze, you better make sure your infrastructure is ready.
• Data storage: to process a lot of information, you need to ensure that you have ample space for data storage.
• Data quality: The accuracy of pattern recognition algorithms is highly dependent on the quality of the data they are trained on. If the data is incomplete, inconsistent, or noisy, the algorithm may not be able to accurately identify patterns. Your training sets, as well as incoming data for the algorithms, have to come from reliable sources and not contain too much noise. (Noise, in this case, might be irrelevant information for your decision-making process. For example, do you need to know what is your client’s favorite childhood toy to understand whether he runs a risk of getting a bad credit balance?)
• Neural network opacity: pattern recognition is a great instrument for getting business insights. However, you need to account for the neural network opacity, which means you sometimes won’t be able to explain the outputs and what to do with them. Each of the results is a combination of a multitude of neurons within a vastly complex system. Don’t be discouraged, however. The more you train your algorithms, the better the results will be.
• Overfitting: Overfitting occurs when an algorithm is too closely fit to the training data, resulting in poor performance on new data. This can occur when there is a large amount of noise in the data or when the model is too complex.
• Complexity: Some patterns can be complex and difficult to identify, especially when the data is high-dimensional or multi-modal.
• Scalability: As the amount of data increases, it becomes increasingly difficult to process and analyze, and some algorithms may not be able to handle the volume of data.
• Privacy: In some cases, the data used for pattern recognition may contain sensitive information and could potentially be used for malicious purposes if not protected properly.
• Bias: The algorithms can be trained on biased data, which can cause the model to produce biased results and decisions.
• Explainability: Some pattern recognition methods like deep learning can be hard to interpret, making it difficult to understand how the model arrived at its decisions.

Where can pattern recognition be implemented?

Pattern recognition is valuable across various industries, and we will examine its application in real-life business cases to address problems.

Pattern Recognition for Real Estate Businesses

One example of how pattern recognition can be applied in the real estate industry is in the prediction of property prices. By analyzing historical data on property sales, such as location, size, age, and features of the property, a pattern recognition algorithm can be trained to predict the sale price of a property. This can be useful for real estate agents and investors in determining the potential value of a property, as well as for identifying areas where property prices are likely to increase or decrease.

Another example could be identifying patterns in customer behavior, such as

• the properties they are interested in,
• the areas they prefer,
• their budget, and
• their preferred features.

By using these patterns, real estate companies can target their advertising and marketing efforts to better reach potential customers and increase conversions.

Additionally, pattern recognition can be used to identify patterns in the market trends like predicting the demand for rental properties in certain areas, or identifying areas where the prices are likely to go up or down in the future. This information can be used by investors to make informed decisions about which properties to buy or sell.

Company	Challenge	Solution	Impact
Zillow’s Predictive Analytics for Pricing and Demand	Accurately predict home prices and anticipate market shifts in a dynamic and localized real estate market.	Zillow leverages machine learning algorithms to analyze vast datasets, including historical sales data, economic indicators, property characteristics, and even local news and social media trends. This allows them to: Zestimate: Generate highly accurate property value estimates. Demand Forecasting: Predict future market trends, helping homeowners and investors make informed decisions. Personalized Recommendations: Offer tailored advice to users based on their individual needs and preferences.	Zillow has become a leading player in the real estate industry, providing valuable insights to millions of users and revolutionizing how people buy, sell, and rent homes.
Redfin’s Use of AI for Personalized Recommendations	Connect homebuyers with the perfect properties that meet their unique needs and preferences.	Redfin employs AI-powered recommendation engines that analyze user behavior, browsing history, and saved searches to: Curate Personalized Property Listings: Present users with the most relevant and appealing homes. Identify Potential Neighborhoods: Suggest areas that align with user preferences for schools, amenities, and lifestyle. Optimize Search Results: Improve the user experience by refining search results and providing relevant filters.	Redfin has gained a competitive edge by offering a highly personalized and user-friendly experience, leading to increased customer satisfaction and loyalty.
Compass’s AI-Powered Platform for Real Estate Agents	Empower real estate agents with the tools and insights they need to succeed in a competitive market.	Compass has developed an AI-driven platform that provides agents with: Predictive Analytics: Insights into market trends, buyer behavior, and property values. Automated Tasks: Streamlining administrative tasks such as scheduling, communication, and document management. Personalized Coaching: AI-powered recommendations to improve sales strategies and enhance customer relationships.	Compass has transformed the way real estate agents work, increasing their productivity and efficiency while improving the overall customer experience.
Opendoor’s Use of AI for Instant Home Buying	Provide homeowners with a convenient and hassle-free way to sell their homes quickly.	Opendoor leverages AI and ML to: Instant Offer Generation: Provide homeowners with a fair and competitive cash offer within hours. Property Valuation: Accurately assess property value based on various factors, including location, condition, and market trends. Streamlined Closing Process: Simplify the selling process by handling all necessary paperwork and logistics.	Opendoor has disrupted the traditional home selling process, offering homeowners a more convenient and transparent alternative.
VTS’s Predictive Analytics for Commercial Real Estate	Help commercial real estate owners and landlords make data-driven decisions to optimize their portfolios.	VTS utilizes AI and machine learning to: Predict Tenant Behavior: Anticipate lease renewals, tenant churn, and potential revenue opportunities. Optimize Pricing and Leasing Strategies: Determine optimal rental rates and lease terms based on market demand and tenant preferences. Improve Property Management: Enhance operational efficiency by identifying maintenance issues and optimizing energy consumption.	VTS has empowered commercial real estate professionals with valuable insights to improve profitability, reduce risk, and enhance the overall tenant experience.

AAI Fighting Against COVID-19 Pandemic: K-Means Clustering & PCA

Besides the threat to public health around the world, the COVID-19 pandemic also affected the global economy in measures that have been unprecedented in the last few decades. Thankfully, due to the developments in the area of pattern recognition technologies in the healthcare industry, we are not fighting this problem entirely with our strengths.

Scientists Jianyong Wu and Shuying Sha used the medical data on the coronavirus pandemic within the United States of America using k-means clustering, seasonal trend decomposition, as well as spatial patterns to detect the trends and present insights into disease control and mitigation strategies. One of the main tactics in this is to recognize the patterns of the outbreak and this is exactly where pattern recognition comes into play.

Another set of scientific researchers – Cheng-Pin Kuo and Joshua Fu – have focused their particular studies on evaluating the impact of mobility on the COVID-19 pandemic.

Considering the various countries’ approaches to partial and full lockdowns, social distancing and limitations, schools’ moving online, etc., many businesses and people have protested since this state of affairs dramatically affected their lives. Many businesses had to shut down, many people lost their jobs, and numerous students’ grades and overall education quality fell. The policy of no lockdowns or restrictions also proved to be a losing strategy, as shown by Sweden which ended in a near disaster during the pandemic just like the other countries and in some cases, even worse.

How to protect both the economy and people’s health? That’s what the researchers explored.

Computer-Aided Diagnosis (CAD) Systems for Healthcare

Medical science is one of the most important areas where pattern recognition technology can literally save lives. It is the foundation for computer-aided diagnosis systems, which help doctors understand how to proceed with treatments. 

In a new Canadian study as fresh as June 2022, scientists from the uOttawa Faculty of Medicine departments and Ottawa Hospital Research Institute (OHRI) have successfully implemented AI for detecting birth defects at an early stage.

The AI model was used to look for cystic hygroma, a dangerous and life-threatening condition. Through the analysis of ultrasound scans, the researchers found that the artificial intelligence model accurately identified the condition in 93% of cases.

In another research published at the beginning of 2019, a group of medical researchers applied machine learning and pattern recognition to detect various types of cancer in patients at an early stage.

[Source: Research]

With the help of such biomedical/medical imaging, a group of Japanese scientists was able to identify five types of cancer cell lines – SW480, DLD-1, HCT116, Panc-1, and HepG2 (in the image above). The green color highlights white blood cells’ size distributions and the red bars show cell lines. This work, among many similar projects in the healthcare system, is a step toward automated diagnosis and disease prevention. 

A computer vision technology, trained by machine learning and pattern recognition, automatically recognizes and classifies white blood cells and tissue as healthy or sick. To double-check the results, they created an additional SVM classifier and trained it using a set of statistics of subcellular structures. According to the research authors, “This label-free, non-cytotoxic cell classification based on the subcellular structure of QPM images has the potential to serve as an automated diagnosis of single cells.“

Here are a few other CAD and AI solutions that were prominent in 2024 in healthcare industry:

Company	Challenge	Solution	Impact
Google Health’s AI-Powered Diabetic Retinopathy Screening	Detect diabetic retinopathy (DR), a leading cause of blindness, efficiently and accurately.	Google Health developed an AI/ML model that analyzes retinal images to identify signs of DR with high sensitivity and specificity. This technology assists ophthalmologists in screening patients and prioritizing those who require immediate attention.	Improved early detection and treatment of DR, potentially preventing vision loss for millions of people worldwide.
IDx-DR: FDA-Approved AI System for Diabetic Retinopathy	Enable autonomous screening for DR in primary care settings, expanding access to timely diagnosis.	IDx-DR is the first and only FDA-approved autonomous AI system for DR screening. It analyzes retinal images without the need for human interpretation, allowing primary care physicians to identify patients with referable DR.	Democratized access to DR screening, bringing this crucial diagnostic tool to underserved communities and reducing the burden on ophthalmology specialists.
PathAI’s AI-Powered Digital Pathology Platform	Improve the accuracy and efficiency of cancer diagnosis through digital pathology.	PathAI’s platform utilizes AI algorithms to analyze digital images of tissue samples, assisting pathologists in identifying and classifying cancerous cells. This technology enhances diagnostic accuracy, improves inter-observer variability, and accelerates the diagnostic process.	Improved cancer diagnosis and treatment outcomes, leading to better patient care and potentially saving lives.
Arterys’ AI-Powered Medical Imaging Platform	Streamline the analysis and interpretation of medical images, such as CT scans and MRIs.	Arterys’ platform leverages AI to automate image processing tasks, such as segmentation, quantification, and visualization. This enables faster and more accurate diagnoses, improves clinical workflow efficiency, and facilitates better communication and collaboration among healthcare providers.	Enhanced diagnostic accuracy, improved patient care, and increased efficiency in radiology departments.
NVIDIA Clara: AI-Powered Healthcare Platform	Accelerate the development and deployment of AI-powered healthcare solutions.	NVIDIA Clara is a comprehensive platform that provides developers with the tools and resources they need to build and deploy AI applications for medical imaging, genomics, and other healthcare domains. This includes pre-trained models, optimized software, and access to high-performance computing resources.	Fostering innovation in AI-powered healthcare, enabling the development of new and transformative diagnostic and therapeutic solutions.

Key Considerations for Evaluating CAD Systems:

• Accuracy and Sensitivity: How accurately does the system detect the condition of interest?
• Specificity: How well does the system avoid false positives?
• Clinical Validation: Has the system undergone rigorous clinical trials and received regulatory approval?
• User Interface and Experience: Is the system user-friendly and easy for clinicians to integrate into their workflow?
• Data Privacy and Security: How are patient data protected and secured throughout the entire process?

By carefully considering these factors, healthcare providers can select and implement CAD systems that deliver the greatest clinical value and improve patient outcomes.

Natural Language Processing (NLP) For Chatbots and Working With Texts

NLP is a field of machine learning that focuses on getting computers to understand the meaning of human language as well as compose messages. 

This technology is especially vital for businesses that work with words. An excellent example of NLP at work is Grammarly – a powerful tool for correcting typos and grammar as well as enhancing the general feel of the message. We use Grammarly here at HUSPI, and we are in love with this product. 

Google Translate is another example of Natural Language Processing at work. Besides text analysis and word substitution, the algorithms also rely on sentiment analysis as well as context to create the translation that would match the original the best. 

Natural Language Processing technology can also be used for content categorization, topic discovery for content marketing, plagiarism detection, as well as text generation. 

Optical Character Recognition (OCR) Explains What the Doctor Wrote

Optical Character Recognition technology deals with recognizing visual text – whether handwritten or printed – and its conversion into editable text. It is a combination of technologies such as machine learning, pattern recognition, and artificial intelligence. 

With the help of OCR, you can store the information more compactly and easily search for the necessary entry without having to dig through tons of papers, etc. This data can be a training dataset for other machine learning algorithms. The most common example of OCR would be the digitization of scanned documents or signature verification. 

Optical Character Recognition technology is used as a way to enter information from non-digital resources – such as bank statements, passport information, invoices, business cards, or any other documentation. 

One of the examples, where this technology is quite helpful is image extraction from handwritten medical forms. If you have ever tried to decipher what your doctor wrote, you’ll understand the importance of this. For example, here is a research project that was done by Robert Milewski and Venu Govindaraju using a New York State (NYS) Department of Health (DoH) Pre-Hospital Care Report (PCR.)

At HUSPI, we have created software that can recognize the information on a receipt from a store or restaurant (or anywhere else where you can get receipts), categorize it, and place it in its matching place in the database. This is a convenient tool for bookkeeping and accounting that automates the process and gets rid of the mindless copy-pasting of numbers.

Read about our receipt recognition mobile app.

Google Translate app is an excellent case of the OCR at work. With the help of your phone camera, you can get a translation of the text in front of you. For example, you’re in a foreign city, and you don’t understand what the sign says. Train your camera onto the sign, but instead of taking a picture, get a direct translation.

What are the other examples of OCR? Google Handwriting Input app is one of them. ABBYY’s FineReader PDF is another great example that simplifies the work with PDF documents, making them editable. 

Exploring the universe & astronomical objects

Galileo and many other astronomers and scientists started small. They looked up, tried to count the stars, and made their assumptions based on the little data they could observe. However, those days are over and relatively “close” objects have been studied. Astronomers these days are tasking themselves with objects, some of which are located in other galaxies and some are located near the edge of the visible universe.

How do you study all that? Simply looking at the data that you’ve got will only take you so far. Therefore, pattern recognition is very useful in astronomy since it allows us to notice the minute details of the star and planet formations, allowing the scientists to focus on making sense of the data they’ve got on hand.

For example, there are different types of galaxies and their evolution heavily depends on it. Our Milky Way is a spiral galaxy – what will its end be like? What should our future generations expect? What should we prepare for? By studying other older galaxies of the same form (along with other forms as well), we can start to answer those questions.

Sound / Voice / Speech Recognition

Voice and Speech Recognition technology has become especially widespread thanks to AI assistants such as Apple’s Siri, Amazon’s Alexa, Google’s OK Google, and Microsoft’s Cortana.

This technology is similar to optical character recognition, but instead of the printed or handwritten text, your source of data is the spoken word. It can be used for speech-to-text translation as well as automatic subtitling (YouTube and Facebook both offer this service for the videos uploaded to their platforms.)

According to the research done in the Voice Search field, the forecast for 2020 is that 30-50% of users will rely on it for their daily activities. Adobe has conducted a survey in the United States, and here are the reasons people said they use voice search:

As you can see, voice search can be applied virtually to any business – be it e-commerce, the hospitality sector, or food delivery. The good news is also that you do not have to create your own AI assistant, but it would be wise to consider integration with Siri (for example). The iOS 13 offers convenient conversational shortcuts that can help your customers do more with your business using just their voice and their phone. Why do we need pattern recognition here? To simplify the experience and make it straightforward.

“For example, when a user says, “Order takeout,” Siri can ask, “Which order would you like?” and present a list of favorite orders to choose from a food ordering app.” (Apple Website)

Another industry that benefits from Sound Recognition pattern recognition algorithms is the automotive industry. For example, you can use your phone to record the sounds your car’s engine makes and run a sound-based diagnosis to understand what’s wrong and how to fix it. 

Convolutional Neural Network (CNN) for Insects Identification

CNNs are often used for image recognition. A group of researchers has been actively training a CNN to identify various insects. For many, this would look like a very useless and trivial task. However, rapid and reliable identification of various insects is critical in many cases when you need to detect invasive species or disease vectors.

Many of the insects are very similar and even for professionals, it’s hard to distinguish between them at times. Here’s where the convolutional neural network comes in handy.

IPR for the Identification of Visual Objects

Face recognition and visual search are the top two uses for image pattern recognition (IPR). It is similar to OCR, but instead of recognizing and transcribing textual characters, it describes pictures, so they can become searchable. 

A group of biologists and researchers have worked together on one of the applications for image pattern recognition – animal recognition in the Mojave Desert.

To keep track of the animals and run analytics on the populace, they created a machine-learning algorithm that detects the animals among the brush and classifies them according to their characteristics.

In the image below, you can see a white-tailed antelope squirrel that is a few pixels wide in the picture and isn’t facing the camera. Without the highlight around it, it is hard for the human eye to detect the animal at all from a still frame among the shadows and vegetation that looks just like the animal. 

The goal of the algorithm is to recognize the animal, which can be any of the creatures found in the Mojave desert – squirrels, tortoises, bobcats, coyotes, etc. 

Looking for animals in the desert is not the only application for image pattern recognition technology. E-commerce marketplaces and search engines also use it for visual search options. For example, you can search for something by uploading a picture to Google or Amazon. 

IPR is also used by Facebook for tagging the appropriate people in the photos as well as by law enforcement organizations to find fugitives or persons of interest.

Sentiment Analysis for Identifying Emotions

The mood, opinion, and intent can also be a part of the training dataset for machine learning and pattern recognition in particular. Besides simply recognizing the face of a person, the algorithm’s purpose is to define the nature of the facial expression and what it means.

The algorithms analyze the criteria and visual aids to classify the emotions into positive or negative, angry or happy, fearful, surprised, etc. This information helps business owners and marketing specialists, especially to identify the critical points to work on. 

Sentiment analysis has many applications – it can be used in customer service, recommendation engines, audience research, content optimization, and others. 

One of the research projects focused on studying the action units of the upper and lower face and their correspondence with various emotions. (If you have watched the TV Show Lie to Me, this is the groundwork for that.)

SalesForce’s Einstein Platform is implementing this technology into its products to provide a better User Experience to its customers. 

Two Hat Security also uses sentiment analysis for content moderation, specifically for detecting toxicity (i.e., hateful speech, bullying, or abuse) in online communication and content. As a result, this helps to make the Internet a safer and happier place.

Read about their research here.

Big Data Analytics for Insights & Forecasts

Last on our list, but not least, is data analytics and pattern recognition. 

We left this topic for the end of our article on purpose because Data Analytics – especially Big Data Analytics – is one of the central and primary uses for Pattern Recognition technology. 

Usual data can be analyzed with the help of Excel or other more advanced tools. To analyze Big Data, however, you need the help of machine learning and pattern recognition. This can be used in such industries as stock market forecasting, AdTech, and MarTech businesses where the events/day can reach several million items and others.

Google Analytics and their Insights are also an example of pattern recognition technology in action because it doesn’t merely track what happens on your website or mobile app, but also shows spikes and possible reasons for it. 

You might also be interested: Introduction to Machine Learning Algorithms for Beginners

Why Is Pattern Recognition Important?

After we wrote an enormous article, the question remains: “Why do we use pattern recognition?”

The answer is simple – we have so much information all around us that we need help to pay attention only to what matters.

• Instead of watching your website’s visitor statistics day and night, you can use Google Analytics Insights to check whether there were any suspicious spikes.
• Instead of looking for Waldo the Squirrel in the Mojave desert, you can run an algorithm that would spot that animal in a matter of minutes (if not seconds).
• Instead of walking around a foreign European city with a thick dictionary, you can point your camera at the sign or a restaurant menu and understand what’s written there.

Pattern recognition technology simplifies the analytics results and provides a reliable source for Business Intelligence Insights, which are critical thing for organizations and the decision-making process.

Looking for developers with pattern recognition skills?