If you’ve ever wondered what happens when Europe’s biggest tech festival meets the unstoppable energy of Ukrainian entrepreneurs—picture 40,000 attendees, the hum of Messe Berlin’s halls, and every second conversation starting with “So how are you using AI?” That was GITEX Europe 2025 (21–23 May) in a nutshell.
AI Everywhere—But Make It Responsible
From quantum-ready chips to chatbot-driven banking, nearly every booth showcased AI in some shape or form. Yet the conversations we loved most weren’t about the flashiest algorithms; they were about seamless, ethical integration—the kind that quietly upgrades everyday workflows instead of replacing people.
Whether we demoed our micro-learning engine for employee onboarding or debated explainable models for clinical decision-support, the message resonated: “Smart” only matters if it’s also safe and human-centric.
German Companies Are Ready to Co-Create
We went in hoping for a few warm leads and walked out with calendars full of follow-up calls. Manufacturers, banks, even city-planning teams were refreshingly open to teaming up with Ukrainian dev shops—not just for cost savings, but for deep product co-development.
Several execs told us, “Your wartime resilience shows in your iterative approach—we want that mindset in our projects.” It’s clear that Germany’s tech ecosystem sees Ukrainian talent as a strategic ally, not just an outsourcing bench.
A Huge Shout-Out to Our Pavilion Crew 🙌
None of this would have happened without the Ukrainian Pavilion organised by GIZ and sequa gGmbH, backed by Germany’s Federal Ministry for Economic Affairs and Climate Action and IT Ukraine Association. Their rock-solid logistics, matchmaking sessions, and a stand that felt like home base kept our delegation of 20+ companies energized and visible on the show floor.
Дякуємо! Your support turned three hectic days into a springboard for long-term partnerships.
What’s Next for HUSPI?
- Pilot Projects: We’re kicking off scoping workshops with several German firms—in fintech, med-tech, and smart-manufacturing—focused on embedding responsible AI from day one.
- Community Sharing: Expect fresh case studies and LinkedIn deep-dives (with plenty of behind-the-scenes stories—yes, including the currywurst run between meetings).
- Back-to-Berlin: GITEX Europe may have wrapped, but the Berlin tech scene clearly wants more Ukrainian collaboration. We’re already plotting a return visit this autumn.
Thanks to everyone who stopped by our booth, swapped ideas, or just shared a laugh over the chaotic badge scanners. If you missed us in Berlin, drop us a line—because the real work (and fun) starts now.
— Olga Provotar & Zee Gimon, on behalf of the entire HUSPI team