Mirs Corporation. Promenu.


UKRAINE

The first ProMenu store was opened in 2012 in Odessa. This is a young and dynamically developing a retail network of kitchen accessories stores of MIRS company (one of the oldest distributors of equipment and utensils in Ukraine). 

Strategy

The store specializes in the dishes for cooking, table setting, kitchen accessories, table textiles, small household appliances, bar equipment etc. The company is being official distributors and sell only original and certified products. And also provide an official manufacturer's warranty for the entire range.   

The purpose of updating the site is to maximize the number of users and the profitability of the services provided by improving the interface, modernizing the visual presentation of information, improving usability and optimizing existing services. The system should provide navigation on all available resources to the user, display relevant information and provide the requested services. Much attention should also be given to the forms of search and product filters.

 

Execution

  1. Assortment of the goods of the segment, including novelties and expected novelties;
  2. Sales points, list (options to choose) with links to these sales sources;
  3. Useful companion content directly affecting loyalty to the resource;
  4. Direct programs of influence on end customers (loyalty program, Shares in sales points (in all sales channels).

Outcome

List of tasks to be performed by updating the Site

• Presentation of the Customer as a modern innovative Company;

• Using a more convenient and thoughtful user interface;

• Optimization and increase of conversion on the resource;

• Sale of goods in the online store. The format is a classic store;

• Registration area for end customers.

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