HeForShe Arts Week 2020 AR Mobile App


Ukraine

HeForShe Arts Week 2020 celebrates their achievements and contribution to art across 110 years of Ukrainian history. We've created a dedicated AR mobile app for UN Women and HeForShe initiative.

Strategy

UN Women in conjunction with HeForShe needed an AR gallery of works of contemporary Ukrainian women artists (1909 - 2019) in a mobile app. HeForShe Ambassadors in Ukraine Michael Shur and Yaroslava Kravchenko (Telebachennya Toronto) open doors to the AR experience, where users can see, hear and even touch the works of the most acclaimed and more obscure female artists.

Execution

HUSPI’s role was to create the mobile app from scratch with AR features. The project was under strict deadlines due to the event’s scheduled date. We’ve worked closely with the UN Women and HeForShe team to take pictures of the artwork, integrate video of the speakers, and publish the app on the Apple app store just in time (which also was perfect just before the COVID-19 quarantine measures came into force.)

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