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Four Elements of Successful Digital Transformation

Before the digital epoch arrived, the companies had a relish to characterize themselves pursuant to the products they produce or the services they provide. Nevertheless, digital technologies have drastically changed customer anticipations and behavioral patterns in B2B and B2C segments of the market. Staying afloat in the present-day world of commerce requires evaluating the clients in the first place, instead of the products or services, as the focus of business interaction, and deployment of digital transformation in order to comply with customer expectations.

The majority of modern businesses have already recognized the criticality of digital technology introduction in their routine commercial operations: according to Forrester’s Digital Process Automation Survey covering Q1 2018, more than 80 percent of the interviewees are planning to evolve introduction of process enhancement approaches for customer journey-contouring in the next two years.

Nowadays, the businesses have to produce to ten times more apps that they used to develop not so long ago. At the same time, most vendors deal with a shortfall of experienced Custom Software Developers in order to fulfill a gluttonous need in the applications. The recent survey, performed by Capgemini and LinkedIn, have discovered that more than 50 percent of the companies have been affected by the lack of qualified IT personnel and, thus, these companies have to modify their digital transformation agendas.

It is beyond argument that in order to manage this situation, the companies have to keep their digital transformation aspirations updated via shifting away from regular development procedures, that lead to getting the poorly maintainable code, and to adopt a more stable method of application development. Low-Code development platforms have been designed in order to resolve this issue. Such platforms enable the person who possesses solid necessary computer use skills but lacks actual coding expertise to quickly develop and launch the applications by using drag and drop elements without the necessity to create at least a single code line. This approach significantly decreases the demand for experienced software developers and provides the businesses with the possibility to produce and release the apps faster.

Nevertheless, the stable updated digital transformation doesn’t mean the only introduction of specific technologies, but it changes the model how the company manages the business processes, and it assists strategic planning of the enterprise for years to come. Below four must-haves for stable digital transformation are listed.

Don't concentrate only on “quick and simple” apps development

Probably, the most common disbelief about viable digital transformation is that it is just about “quick and simple” application production. Thanks to this misapprehension today we can find lots of proposals of low-code software platforms with a focus on “quick and simple” operation. However, real digital transformation is more about designing well-balanced applications that reinforce and automatize the workflows, smoothly scale in the enterprise and can fall in line with future digital and business trends.

Avoid thinking that low-code platform is everything you need

About seventy-five percent of the interviewees who participated in Forrester’s Digital Process Automation Survey in Q1 2018 admitted that the process is a significant share of the business strategies, maintaining the range of activities, for instance, digital transformation and enhanced customer experience.

In fact, Digital Process Automation is essential to secure back-end workflows adjustment in order to fulfill the individual requirements of comprehensive customer experiences on request.

Avoid thinking that the elaborated business process management system itself is sufficient for successful digital transformation

The majority of software development startups, and specially low-code developers, adhere to the principle of “quick and simple.” They believe that the only objective of digital transformation is to become able to produce more business applications faster and with fewer efforts allocated.

Nevertheless, in the client-oriented digital transformation model, the processes are the tool which provides the capability of producing appraisable, logical, and permanently amendable customer experiences. Therefore, the ability to establish more procedures is a crucial task that has to be resolved in order to secure a viable digital transformation. The compound business process management systems are too intricate and too pricey, which obstructs establishing a huge range of critical workflows required by the vendor.

In the client-oriented digital transformation, the back-end customer journey-contouring processes are as crucial as regular back-end key processes, front-end design, and they require error-proof stability and extensibility. The businesses usually deploy complex business process management decisions to build the back-end business workflows with a focus on productivity improvement. Thus, they believe that their business process management solutions can also be integrated into customer-journey contouring operations. 

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The range of back-end operations fluctuates from a couple of digits to ten or a hundred times more

For example, a number of customer journey-contouring workflows will amount to several hundred or even thousands.

Double-end character of the back-end business processes usually connects multiple internal lines of business systems and internal operational fields. Conversely, the double-ended nature of the customer-journey-contouring workflows has to remain functional on each spot where the customer is present. On top of internal systems, such workflows will interplay with outer channels, for example, mobile and cloud-based solutions, IoT gadgets, AI-driven products.

Because of swift digital tech progress, enabling the capability of keeping updated is crucial for customer journey-contouring workflows which foster viable digital transformation. Such workflows have to be swift within the working cycle to manage the exclusions and integrally mediate modern exacting digital clients from the current experience to the novel experience.

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