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Big DATA analyzes. Why does every successful business need it?

What you can get?  More informed business decisions by enabling data scientists, predictive model, analyze large volumes of transaction data and other forms of data that may be untapped by conventional business intelligence programs like web server logs and Internet clickstream data, social media content and social network activity reports, text from customer emails and survey responses, mobile-phone call detail records and machine data captured by sensors connected to the Internet of Things and many other.


List of tools in this area is daily replenished and combined with each other to solve more interesting and unusual tasks.

What the instruments? List of tools in this area is daily replenished and combined with each other to solve more interesting and unusual tasks. With increasing market demand, process and analyze big data have got a newer class of technologies that includes Hadoop and related tools such as YARN, MapReduce, Spark, Hive and Pig as well as NoSQL databases; Data management; Data mining; Predictive analytics; Text mining etc. Those technologies form the core of an open source software framework that supports the processing of large and diverse data sets across clustered systems.

What the influents on your business?

  1. Cost reduction. Big data technologies such as Hadoop and cloud-based analytics bring significant cost advantages when it comes to storing large amounts of data – plus they can identify more efficient ways of doing business.
  2. Faster, better decision making. With the speed in-memory analytics, combined with the ability to analyze new sources of data, businesses are able to analyze information immediately – and make decisions based on what they’ve learned.
  3. New products and services. With the ability to gauge customer needs and satisfaction through analytics comes the power to give customers what they want. Davenport points out that with big data analytics, more companies are creating new products to meet customers’ needs.

As a result the analytical findings give you a chance to get new revenue opportunities, build effective marketing and better customer service, improved operational efficiency, competitive advantages over rival organizations etc. Generally, new benefits that big data analytics brings to the table are speed and efficiency. The ability to work faster – and stay agile – gives organizations a competitive edge they didn’t have before.


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